Mercedes-Benz Hoping to Attract More Types of Drivers
The German auto maker has gotten smart with advertising to younger generations as traditional advertisements have fallen flat on millennials. This year, Mercedes has gone leaps and bounds into partnership advertisements, and this month the flavor is fashion with their 6th fashion video hits social media the week prior to fashion week. Does your Mercedes have the Accessories to keep up with fashion trends?
German automaker Mercedes-Benz is further establishing its presence within the style community through the latest episode of its film series that showcases fashion in creative manners.
The luxury vehicle manufacturer is continuing to join its brand into fashion-themed videos that lean on partnerships with individuals in the industry as well as the arts. The most recent video, launched ahead of fashion month, showcases designer Sandy Liang’s upcoming line on dancers from the Chicago Multi-Cultural Dance Center.
Driving collaborations
Mercedes-Benz’s Fashion Creatives series is a six-episode video collective that showcases fashion and automobiles in a wide range of creative concepts. Continue Reading
