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Mercedes Advertizes Upcoming Cars as Quality Time Machines

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F 015 an Automated Massage Car – Yes, Please!

While some people might perk up to anything advertised with Time Machine paired together, Mercedes is marketing their upcoming smarter cars as a means of spending more quality time doing what you need to do while our cars just get more and more autonomous.

In the meantime, make your current Mercedes Benz interior as comfortable as possible – it might not massage you, but that doesn’t mean it has to be unpleasant.

 

I was quietly hoping Mercedes had an automotive breakthrough of a temporal nature.

After all, the Dieter Zetsche, chairman of Mercedes parent Daimler, was at the IFA 2016 trade show in Berlin to talk about the car as a quality time machine. Unfortunately, the focus was more about a quality time machine.

Zetsche does make the argument that technology will help you wrest back valuable time lost from driving, sitting in traffic and finding parking — especially once self-driving cars become a reality. But that’s not really the same.

Mercedes is just one of many automakers and tech companies working on cars smart enough to drive without any human control. Continue Reading

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