Mercedes EQ Branding Mouthful
Maybe it’s Time for a New Benz Naming Convention
Some Mercedes-Benz cars are known to have notoriously long names, but they might be left in the dust in the near future with the EQ sub-brand adding yet another prefix before the model name. Soon enough we expect the Mercedes electric supercar to be prefaced with Mercedes-Benz AMG EQ and then finally the name of the car.
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The Mercedes-Benz hypercar currently in development could face a branding conundrum as the German automaker continues to add sub-brands.
It will wear the three-pointed star, making it a Mercedes-Benz. And it is being developed by AMG, the performance sub-brand. And it will share the Formula 1 hybrid powertrain, making it eligible to be part of the new EQ sub-brand that will denote electric vehicles.
Daimler used the Paris Motor Show to confirm work is underway on the hypercar and also to launch the new EQ brand. Executives aren’t worried about a potentially lengthy moniker, which could include “Mercedes-Benz AMG EQ” and then the name of the supercar. Continue Reading