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Mercedes Shows How to Market To Millennials

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Getting Young Adults to Buy a Benz

The second biggest name in luxury automobiles has had some old troubles with marketing to younger audiences while still maintaining its prestige. Fortunately, more recently Mercedes-Benz has made some serious progress using social media influencers.

Taking the marketing out of their own hands and using sponsored popular social media personalities has been the perfect solution for maintaining the brand’s luxury image and expanding its market to younger consumers.

While you may not be the next sponsored video maker, you’ll want your Benz to look its best, so click here and get some sexy new rims.

 

One big challenge for most luxury brands today is how to appeal to a younger demographic without losing the extravagant feel of the brand. For Mercedes-Benz, that means creating compelling content on social — especially collaborating with influencers — to amplify what the brand is and why millennials need a Mercedes-Benz.

This year, Mercedes-Benz initiated a program called “MB Photo Pass” where it’s working with videographers, photographers and around 25 social media influencers like @loki_the_wolfdog across Instagram, Facebook, Snapchat, Pinterest and YouTube. Continue Reading

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