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The Self-Driving Car from Mercedes that Isn’t

In the wake of the market that has observed the death of Joshua Brown who had used Tesla’s Autopilot, it is strange to see Mercedes have adverts featuring a car that is “Self-Driven.” The implications of the statement have caught the attention of many skeptics who have confirmed that the Mercedes-Benz E-class is not Self-Driven by official understandings of the term. The E-Class does however feature driver assisting elements including the ability to park its self. So before you go out in a self-driven car and damage your Mercedes Body, make sure you understand the extent of your cars Autopilot.


A Mercedes print ad that is featured in multiple magazines advertising a “self-driving car from a very self-driven company” doesn’t actually feature a self-driving car.

An image uploaded to imgur four days ago, and later tweeted by automotive reporter Ed Niedermeyer, of a possible advertisement for the new Mercedes-Benz E-Class heralds the vehicle as a self-driving car. It’s not a self-driving car.

A second example of the advertisement, which Mercedes didn’t confirm or deny was real when I reached out, was found in an online cache of Motor Trend Magazine by Twitter user Bozi Tatarevic, a contributing writer for The Truth About Cars. It also appears in the web cache for Mercedes-Benz Club of America Star Magazine.

Update: Mercedes later confirmed that the ad is part of the early advertising for the new E-Class. Continue Reading

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