Younger Americans are Naming Their Cars - Adsit Company

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A study that eBay recently commissioned found that almost 40 percent of millennials are giving their cars names like Bob, Buddy, Betsy, Baby and Bessie. Possibly because of this, they are much more emotionally attached to their vehicles than other generations and are more likely to keep their cars around for a longer time. Likewise, they are customizing these cars heavily, including the installation of all kinds of accessories and high-quality rims.

 

Millennials, often noted for their nostalgia, are not only keeping their cars for longer, they’re also much more likely to give their vehicles names.

Already the average age of all registered light vehicles has risen from 8.4 years in 1995 to 11.4 in 2014, the US Department of Transportation reported.

And a cultural shift among a new generation of car owners could help increase that number even more. Continue Reading

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